Data

All data is created data. It is created by a human being.

So there is some goal, in some sense, behind every created data. Every (created) data serves an intention / a goal. 

When an ad in a newspaper says - last 3 days of the sale ! - it relates to the goal of the writer to draw people to the store.

When my phone has it written on it - 'Samsung' - it relates to the goal of the maker to convey to anyone who sees the phone that it is made by Samsung Corp.

So, DATA -- INTENTION